Joe is a breath of fresh air in the wine world. An engaging performer and gifted teacher, he is refreshingly direct and down-to-earth. Joe's focus on matters of real-world relevance to consumers, not wine distributors or retailers, puts him in demand as an expert speaker on all things wine and oenology education around our amazing wine regions. Most notably as a featured presenter for the Central Oregon Food Cluster’s annual Cirque du Cuisine.

For over 25 years he has been a trained professional in the world of wine. The last 15 as a hands on Sommelier, General Manager, mentor, teacher and server of the fruit of the vine that he is so passionate about.

TESTIMONIALS

“Attitude is everything. Dream retirement job for Joe, or anyone loving life and grape libations. Gentle giant Joe takes the hype, attitude and snobbiness from the (typically CA) stigmatized wine industry and shoves it where it belongs, back to the dark ages. Nothing better than receiving eye contact, a friendly greeting and a genuine smile from the "Hulk." But he knows his stuff and is extemporaneous with generous insider knowledge.”

- Dean L. Kahalui, HI

“After spending a day in wine country, but still yearning for some wine tasting, I decided to give this place a second try and I did not leave disappointed. Joe was very helpful and knowledgeable about the wines and easily convinced me into buying a bottle after letting me taste a sample. He was also helpful about providing other recommendations. Joe and I had some deep conversation about wine, though I'm convinced I left having learned far more from him than him from me”

- Adam D. Mexico D.F., Mexico

Joe is a breath of fresh air in the wine world. An engaging performer and gifted teacher, he is refreshingly direct and down-to-earth. Joe's focus on matters of real-world relevance to consumers, not wine distributors or retailers, puts him in demand as an expert speaker on all things wine and oenology education around our amazing wine regions. Most notably as a featured presenter for the Central Oregon Food Cluster’s annual Cirque du Cuisine.

For over 25 years he has been a trained professional in the world of wine. The last 15 as a hands on Sommelier, General Manager, mentor, teacher and server of the fruit of the vine that he is so passionate about.

TESTIMONIALS

“Attitude is everything. Dream retirement job for Joe, or anyone loving life and grape libations. Gentle giant Joe takes the hype, attitude and snobbiness from the (typically CA) stigmatized wine industry and shoves it where it belongs, back to the dark ages. Nothing better than receiving eye contact, a friendly greeting and a genuine smile from the "Hulk." But he knows his stuff and is extemporaneous with generous insider knowledge.”

- Dean L. Kahalui, HI

“After spending a day in wine country, but still yearning for some wine tasting, I decided to give this place a second try and I did not leave disappointed. Joe was very helpful and knowledgeable about the wines and easily convinced me into buying a bottle after letting me taste a sample. He was also helpful about providing other recommendations. Joe and I had some deep conversation about wine, though I'm convinced I left having learned far more from him than him from me”

- Adam D. Mexico D.F., Mexico